Client acquisition and retention is the life blood of any business. A lack of sufficient clientele can dictate how you do business, where you do business and if you stay in business at all. Client retention is another factor affecting business. Under normal circumstances, most companies spend twice as much on marketing to get a client when compared to actually having a client.
Custom designed networking cards, printed correspondence, mass mailouts, email marketing, informative brochures, sample products and branded merchandise all play a vital role towards your success in promoting your brand effectively within the community.
Email usage has become a cornerstone in modern society along with contributing to workplace culture. It is considered to be a powerful tool for productivity and collaboration. Thirty-five percent of the surveyed respondents say they prefer communicating with colleagues via email, in comparison to a more traditional face-to-face collaboration. The survey also found that outside of work, Mostly in America, about 70%, check their email from bed, 52% while on vacation, 50% while on the phone 43%, from the bathroom, and another 42%) and another 18% while driving. With regards to Millenials, they are considered most likely to check work email outside of normal work hours with one third most comfortable with using emojis to communicate with a direct manager or senior executive. 88% use a smart phone to check email and are more likely than any other age group to check email from bed with a 70%, 57% from the bathroom and 27% while driving.
The average cost for an email marketing campaign with an outside agency rage between $300 - $500 US Dollars. At this rate you can expect the managing agency’s assistance with creating your email content, design and monitor results in real-time, which gives you the advantage of evaluating the effectiveness of your campaigns and time needed to make improvements. Most will offer to add additional emails at a discounted price giving you the flexibility to add other staff members in the event your company’s marketing needs and strategy grow. Some may even offer A/B testing, which involves sending test emails directly to your recipients to gain insight into what content types, formats, and headlines appeal to the recipients the most.
According to popular belief, 82% of marketers spend between 0% and 20% of their marketing budgets on email marketing. However, it’s recommended that you reallocate approximately 16% of your total marketing budget, towards email marketing.