The Business card is the very first step in your marketing strategy. Consider it the introduction. It tells the prospect who you are, what you're offering and a means by which to contact you.
It should be professional, simple, well organized and designed it sucj a way that it appeal to your potential customers. Most importantly, it should say you.
Building Your Brand Business cards not only help in the establishment your brand, it also makes your company more easily identifiable. Your company's logo along with an advertising slogan can you help reinforce your brand in the eyes of any prospect whom views your card. According to Nathan Ross Martin, president of NRM Creative Marketing in Atlanta, a common mistake that many companies make is that the design chosen for a business card differs from or fails to effectively incorporate the company's brand.
Another advantage revolves around portability. Business cards should go wherever you go. It's important to make them an essential mobile marketing tool, in the event that your business requires you to travel frequently. Industry trade shows and business conventions are ideal places to facilitate the establishment maintaining contacts that can potentiaally lead to future business opportunities. Maintaining a specified amount of business cards on your person at all times, offer the flexability of continuously marketing your business to everyone you meet.